Meta expands its Muse AI agent with new features at Connect

Meta CEO Mark Zuckerberg opened the company’s annual Connect keynote in Menlo Park on Wednesday by making clear that Meta is going all-in on Muse, the personal AI agent it launched in early September. Zuckerberg called Muse the centerpiece of Meta’s product vision and said he expects it to grow, in the coming years, into what he described as personal superintelligence used by billions of people to manage their daily lives. Muse is powered by Muse Spark, Meta’s multimodal AI model built for agentic work, and interacts across a user’s devices and digital accounts to handle tasks like email and calendar management; Meta has touted it as more accessible than agents from competitors.

Among the new capabilities, users will soon be able to conjure a distinct digital avatar for their agent and video chat with it in real time, powered by a new model called Muse Realtime Avatar that gives Meta’s previously faceless AI software a face, body, and voice. Meta also said Muse will become active in its smart-glasses line, letting users talk to their glasses to trigger the agent via a wake word for tasks like guiding a workout, logging meals, booking appointments, or helping buy products they see — though Meta gave no firm date beyond “the coming months.”

Meta is also bringing Muse’s computer-operating abilities to Mac, letting users delegate tasks and have the agent operate desktop apps on their behalf, similar to agents from OpenAI and Anthropic. Muse is set to get its own email address as well, so it can be added to email threads or forwarded messages to act on — a feature Meta’s chief AI officer Alexandr Wang said is coming “soon.”

Commerce is a major focus: Meta announced partnerships with Stripe and Shopify that let Muse access Shopify’s product catalog and use Shop Pay to buy items, along with expanded PayPal support and new retail partners including Best Buy, Gap, Sephora, Walmart, and Wayfair, plus connectors for Expedia, GitHub, Granola, and Notion, with Instacart coming soon. Meta has also opened the platform to outside developers building their own connectors, receiving more than 1,500 applications in less than a week. “We’re standing behind this by making Muse free for a huge number of tokens, with the expectation that over time we will profit by taking a small fee from transactions,” Zuckerberg said.

Why it matters

The breadth of integrations — from smart glasses to Mac to a growing web of shopping partners — signals Meta is racing to make Muse the default way people delegate everyday tasks to AI, ahead of rivals building similar agents.