Meta's Muse AI agent expands to Apple Watch, Wear OS

Meta is bringing its Muse AI assistant to the Apple Watch and Android’s Wear OS, the company said Monday, letting users reach Muse by voice call, text, or dictation straight from the wrist.

The smartwatch rollout follows Meta’s dedicated iPad app for Muse by about a month; that app first reached the App Store in September, and the expansion across Apple’s devices signals how much weight Meta is putting behind Muse as a consumer AI product it wants at the center of its ecosystem.

Muse competes with dozens of consumer AI agents chasing people’s attention, letting users book reservations, order groceries, set goals and make purchases through linked accounts that also manage email, meetings and bills. Users can also customize a Muse avatar to look like a person, an animal or another kind of character.

Meta has moved quickly to add new capabilities since Muse launched: Spaces, introduced days earlier, lets people hold focused conversations built around a specific goal from the interface’s sidebar, and last week Meta let US users video chat with their Muse avatar, which reacts with expressions and gestures even though Muse can only hear users, not see them. Not long after it launched, Muse joined a short list of just 12 mobile apps that reached 10 million downloads in the US inside their first 40 days on the App Store — a bar only 11 other apps have cleared, most recently Meta’s own Threads, back in July 2023.

Why it matters

Reaching smartwatches barely a month after its iPad debut, and matching the download pace of Meta’s own Threads launch, shows how aggressively Meta is pushing Muse onto every device where a user’s attention might land.