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Oura files to go public as smart-ring rivals crowd in

Oura officially filed to go public on September 3, even as rivals including Ultrahuman, Circular, RingConn, Samsung, and Dreame race to challenge its dominance of the smart ring market with new features.

Oura files to go public

Smart ring maker Oura filed for an IPO, reporting revenue growth from $697 million to $1.2 billion year-over-year, as it also faces a lawsuit over sleep-tracking accuracy.