OpenAI brings ChatGPT Ads to 44 countries via Aleph partnership

OpenAI has expanded ChatGPT Ads into 44 countries by naming Aleph its exclusive reseller there, starting today. Brands and agencies in four regions gain local access: 14 markets in Latin America, 10 across the Middle East and Africa, 16 spanning Europe and Central Asia, and 4 in Asia-Pacific can now contract for ChatGPT Ads, pay invoices and get support locally through Aleph, instead of dealing directly with OpenAI.

The Latin American markets covered include Argentina, Chile, Colombia and Peru, among others; the Middle East and Africa list includes Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Egypt and Nigeria. Advertisers working through Aleph are invoiced in their own market and get onboarding and first-line support from local teams, rather than going through OpenAI’s own sales channels.

For OpenAI and Aleph, the pitch rests on ChatGPT’s position as a different kind of advertising environment than a search engine or a social feed: a place people go specifically to research options and make decisions, rather than just scroll past content.

“AI is giving businesses a new way to connect with people,” said Gastón Taratuta, Aleph’s founder and CEO. “Starting today, advertisers in 44 markets can work with OpenAI through a local team that speaks their language, bills in their currency and extends credit. That is what Aleph does best: turning global technology into local growth.”

Why it matters

The deal gives advertisers across Latin America and the Middle East a local, same-currency path into ChatGPT’s ad inventory rather than requiring a direct relationship with OpenAI — the kind of localization layer that determines how fast a new ad platform actually gets adopted outside the US.