Startup MyMonthlyCar wants to rent out dealerships' idle cars

When Igor Dobrianskyi looks at a car dealership lot, he sees wasted opportunity. “Millions and millions of used cars are sitting on parking lots, depreciating and losing value,” he said in a recent interview, noting that there are 76,000 dealerships in the United States. At the same time, he said, people who need a car for only a few months have limited, expensive options.

Dobrianskyi’s startup, MyMonthlyCar, aims to connect both sides of that equation through an online platform offering flexible month-to-month rentals from local dealerships. The company was selected for the 2026 Startup Battlefield 200, a cohort of early-stage startups exhibiting at TechCrunch Disrupt, taking place October 13 to 15 in San Francisco.

MyMonthlyCar, registered in Delaware and based in Florida, was co-founded by Dobrianskyi, chief product officer Kostiantyn Gitko, and chief technology officer Vadym Zotov. All three are from Ukraine; Dobrianskyi moved to the US with his wife and young daughter after the Russia-Ukraine war began. The startup rents only used cars, and only on a month-to-month basis, with no short-term options — but it also lets dealerships offer customers a rent-to-own path, giving them a chance to bring in buyers as well as renters.

MyMonthlyCar doesn’t charge dealerships to list cars on its site. Instead, it charges dealers 10% of each transaction and charges customers a separate 10% fee. The idea draws on Dobrianskyi’s earlier experience: he once owned a car rental company in Ukraine, but a lack of financing options there limited his ability to scale. In 2016 he launched SizeCar, a peer-to-peer car marketplace similar to Turo, which eventually spread to 40 European cities.

The startup has signed seven dealerships to test the service and is working with an insurance broker to finalize its own insurance program, letting customers choose among different types of coverage; Dobrianskyi said insurance and liability coverage was dealers’ top question. MyMonthlyCar has yet to raise venture capital and is currently bootstrapped, though Dobrianskyi said the plan is to raise a seed round to hire more developers, including to build an AI tool that helps dealers identify which cars are best to rent out at any given time.

Despite its early stage, the founders have bullish projections: they plan to sign on 100 dealerships with 2,000 monthly rentals and $300,000 in revenue in their first year of operation, which is set to begin once the insurance program launches later this year. Over the next five years, the goal is to generate $42 million in revenue, Dobrianskyi said.

Why it matters

MyMonthlyCar’s pitch — turning dealerships’ depreciating used-car inventory into a flexible rental and rent-to-own channel — taps into a largely untapped slice of the US’s tens of thousands of dealerships, though its bootstrapped, pre-seed status and bullish five-year revenue target leave execution, and fundraising, as open questions.