Life360 launches $7.99 scannable pet tags with family alerts

Family location-sharing app Life360 is expanding its pet-tracking capabilities Tuesday with a new product line of $7.99 scannable pet tags and other pet-care features that tap into its tracking network technology. Life360 moved into pet tech last year with GPS pet trackers that leverage the lost-item-finding capabilities the company integrated into its platform after its 2021 acquisition of AirTag rival Tile. With Tile, Life360 now offers not just location-sharing for families but the ability to track other important items — keys, handbags, luggage, and pets. Since then, families on the service have added more than 8 million pets to their accounts, the company says.

The team found that not everyone wants a bulky tracker on a pet’s collar, or needs location-tracking features like geofences and escape alerts — many pet owners just want their contact information on a pet’s tag, which is what the new scannable tags support. But there’s a twist: instead of just showing a pet owner’s phone number when someone scans the QR code on the tag, the scan also alerts the family through the Life360 app, without the person who found the pet needing the app themselves. That gives families peace of mind and the pet’s location details, which is useful if the pet escapes the finder’s control again, since the family will at least have the last known location. Families update their contact details through the Life360 pet profile in the app.

Life360 is also rolling out several new pet-care features, including “care logs” that let families schedule and track whether a pet has been fed, walked, given medication, or had its litter cleaned, visible to everyone in the family. Another feature, “Zoomies Alerts,” tracks the bursts of energy a pet has at particular points in the day, and a new Weekly Roundup recaps routines like distance walked or which family member provided the most care.

The company is also making its pet trackers more affordable: previously available only with the higher-tier Platinum and Gold subscriptions, Pet GPS trackers are now included with the $99-per-year Silver bundle too. The new pet tags and GPS trackers are sold on Life360’s website and Amazon in the U.S., Canada, Australia, New Zealand, and the U.K.

Why it matters

By bundling family alerts into a cheap physical tag and folding GPS trackers into its lower-tier subscription, Life360 is pushing pet safety further into its core family-locator product rather than treating it as an add-on.