Google tests Gemini 'Call for Me' feature for US Pixel 11 owners

With AI agents like Meta’s Muse and Instinct now able to make calls on users’ behalf, Google is letting Gemini call businesses too, through a new feature called “Call for Me.” The feature will initially roll out to Pixel 11 owners who pay for a Gemini subscription in the U.S., and it requires the beta version of Google’s Phone app for Android — a reminder that it’s still an experiment.

Google has long offered AI-guided calling features, but prior versions were limited in what they could do. With this update, Gemini will be able to share personal information the user approves as part of the calls it makes, which the company says lets it take a broader set of actions. Users will also be able to follow the call as it happens and take over at any time. “Call for Me” uses the user’s own personal phone number, dialed directly from their device.

Google says the AI can handle complex tasks, such as calling a store to check if a product is in stock, making a restaurant reservation, moving a scheduled appointment to a different date, or placing items on hold. The AI introduces itself to the business, navigates automated phone menus, waits on hold, and then handles the conversation once a person or system responds — while the user watches a live transcript of the call.

The launch builds on years of experiments with AI-assisted, automated calling technology at Google. Years ago, the company demonstrated Google Assistant calling a salon to make a reservation at its I/O developer conference, even adding small “umm”s and “ahh”s to make the conversation sound natural. Last year, Google rolled out “Ask for Me,” which let Gemini call businesses on users’ behalf to ask about things like pricing or services. Pixel owners have also had access to “Hold for Me” and “Talk to a Live Rep,” which navigate phone trees and wait on hold until a person picks up, plus “Direct My Call,” which displays the numbers needed to navigate automated phone systems.

Google says it’s starting “Call for Me” at a small scale because “real-world conversations are nuanced,” and it needs time to get the feature right before rolling it out more broadly.

Why it matters

As Meta, Google, and other consumer AI platforms race to let agents act autonomously in the real world, phone calls are turning into a proving ground — the companies that get the interaction right, including how much personal data an agent shares mid-call, may set the template other AI assistants follow.