Google Photos' virtual closet expands to US, Brazil, India

Google’s AI-powered virtual closet feature — which turns photos of your outfits into a digital wardrobe, echoing Cher’s virtual closet app from the 1995 movie “Clueless” — is now available to everyone in the U.S., Brazil, and India, on both iOS and Android. In the film, the digital closet underscored Cher’s privileged life, helping her manage an overflowing wardrobe; Google’s version doesn’t require being a wealthy Beverly Hills teenager to use.

Google announced the feature earlier this year with plans to begin rolling it out in the summer. Android users got access first, starting in June, and the virtual closet is now available to all Android and iOS users in the three supported markets.

The tool uses AI to build a copy of your wardrobe based on the items you wore in your photos. From the app, you can filter items by category — like tops, bottoms, and jewelry — then mix and match them to create different outfits. Google says the feature is designed to assist users, and that data about how you dress or what you wear is not shared with third parties, such as retailers.

The broader rollout arrives alongside a handful of other Google Photos updates, including a way to select, brighten, and share photos using a single prompt in Gemini Spark, an upgraded Markup tool, and more Remix templates that use AI to transform photos. The Gemini Spark feature requires a Google AI Pro or Ultra subscription in the U.S.

With Markup, users can use a redacting pen to blur sensitive information like license plates, access precise thickness sliders for custom sketches, and pick from different fonts when adding text to photos. For Android users, there are also new photo filters called “Moods” that give images different looks, like 35mm film and 2000s digicam styles.

Why it matters

Baking AI wardrobe-sorting directly into Google Photos — rather than a standalone shopping app — signals Google is betting its edge in consumer AI comes from features layered onto tools people already use daily, not new apps competing for attention.