Briefs
Emmys move from broadcast to Prime Video starting in 2027
Amazon said Prime Video will become the exclusive home of the Emmy Awards starting in 2027, streaming the ceremony free worldwide for six years in the show's first dedicated home after seven decades rotating across broadcast networks.
Amazon announced on Tuesday that Prime Video will be the new home for the Emmy Awards, marking another major Hollywood awards show’s move from broadcast television to streaming. It will also be the first time the ceremony has had a dedicated home, after rotating across broadcasters including ABC, CBS, Fox and NBC over the past seven decades.
Prime Video will stream the awards show worldwide for free for six years, starting in 2027, reaching more than 240 countries and territories. Non-Amazon Prime subscribers will also be able to watch the show on the Prime Video platform. The terms of the deal were not disclosed.
The move comes as the Emmys face potential viewership declines as more of the audience shifts to streaming. Ratings for this year’s 78th Primetime Emmy Awards on NBC were down nearly 10% from the year before, after a couple of years of growth, according to the Associated Press. Still, the telecast’s 6.87 million viewers this year were higher than its all-time low of 4.3 million in January 2024.
The Emmys aren’t the only major awards show making the shift to streaming. Last year, the Academy of Motion Picture Arts and Sciences announced a deal giving YouTube the rights to stream the Oscars starting in 2029, while Netflix has streamed the Screen Actors Guild Awards since 2024.
Why it matters
Giving a major U.S. awards show a single, global, ad-free streaming home for six years signals how far traditional broadcast TV has ceded ground to streamers even for marquee live events.