Markets & Business
Apple TV raises subscription prices for the fourth year running
Apple is raising Apple TV's monthly subscription price from $12.99 to $14.99, its fourth price hike in four years, alongside an increase to the Apple One bundle.
Apple TV subscriptions will now cost $14.99 per month, up from $12.99, while the annual subscription will rise from $99 to $119. Apple One, the bundle that includes iCloud+, TV, Music and Arcade, will now cost $21.95 per month, up from $19.95.
Apple isn’t alone in raising subscription prices: Netflix raised its prices in March, and Peacock announced a price increase earlier this month. Tech companies are also raising hardware prices, given ongoing RAM and component shortages driven by demand for hardware used in building AI data centers.
Consumers’ frustration with Apple likely won’t last long, given that the company is expected to announce its newest iPhone lineup, which will likely include its first foldable model, on September 9.
Why it matters
A fourth straight year of Apple TV price hikes shows streaming costs climbing in lockstep with hardware and component prices, both driven in part by the broader AI infrastructure boom.