Adobe is making its tools available in Slack

Customers can now use Adobe apps such as Firefly, Adobe Express, Photoshop, Premiere, Acrobat, InDesign, Illustrator, Stock, and Lightroom directly through Slack’s AI chatbot, Slackbot, Adobe announced Monday. More than 70 Adobe tools will also become available in Slack through a new Adobe for Slack MCP app.

With the Slackbot integration, users describe what they want to do and the bot calls the right Adobe tool to complete the task, taking into account the context of the surrounding conversation. For instance, users can pull information from conversations or Canvas and turn it into PDFs, images, or videos, or bring in assets from previous campaigns or the Creative Cloud asset library into a chat and edit them there. At launch, the integration is available only to Slack Business+ and Enterprise+ teams.

While productivity and creative companies have rushed to add AI features to their own tools, most people still work inside conversational chat boxes — pushing tool providers to make their features available through services such as ChatGPT, Claude, and Slack. Adobe introduced a similar integration for ChatGPT last month and is planning a Gemini integration soon. Deepti Pradeep, Adobe’s senior director for agentic AI, told TechCrunch that people are already using the company’s tools inside other apps for repeatable workflows such as batch-editing images or resizing creative assets without leaving the app.

“In focus groups, people talked about the value they get from this experience very clearly: saving time, getting to the outcome they want faster without having to micromanage every step, being able to access Adobe wherever they’re already working,” Pradeep said. Other creative tools such as Canva and Figma are also making their capabilities available in chatbots like ChatGPT and Claude, while companies such as Anthropic are building tighter integrations directly into Slack, since Pradeep said team context is often captured through those conversations.

Why it matters

As creative and productivity tools race to embed themselves inside chat interfaces rather than compete as standalone apps, the fight is shifting toward whichever platform captures the most day-to-day work conversation — and Adobe is betting it can ride that shift instead of losing ground to it.