Adobe expands Creative Agent across Firefly, Creative Cloud

Adobe announced at Adobe MAX on Tuesday that it’s expanding the Adobe Creative Agent — a tool creatives can direct in their own words — across Creative Cloud and Firefly, so people can hand off multi-step tasks and spend more time on the creative decisions that define their work. The company is also previewing local MCP integrations that would let third-party agents make changes directly inside native Photoshop, Illustrator, Premiere and After Effects project files, and is bringing “always-on agents” (preview) that keep working on recurring tasks, such as organizing incoming assets, even after a creator steps away.

Firefly itself is being reframed as an AI creative studio that combines Adobe’s tools with models from Adobe, Topaz Labs, ByteDance, Google, Kling, OpenAI, ElevenLabs and others, alongside the Creative Agent, spanning new areas including Firefly Video, Firefly Design (beta), Firefly Graph (beta) and Firefly Builder, a private-beta tool for turning ideas into interactive prototypes without code.

For enterprises, Adobe is bringing CX Enterprise Coworker into GenStudio, its content supply chain product, so marketing and creative teams can direct campaign planning and production through a conversational interface while Coworker coordinates the underlying AI agents and workflows; related additions include automated brand-adherence checks and a 3D “digital twin” tool for changing a product’s labels without a new photoshoot.

“We’re powering a new era of creativity where creative professionals and creators at every experience level have the tools, models and agents they need to bring their biggest ideas to life,” said Anil Chakravarthy, Adobe’s president and incoming CEO. Beyond the Google and Microsoft integrations announced alongside this update, Adobe also said it is becoming an “Official AI Innovation Partner” to The Walt Disney Company under a new multi-year alliance, supporting concept work in Disney’s innovation labs and its parks and cruise pipelines with custom AI models.

Why it matters

Adobe is betting that owning the agent layer across its own tools — rather than any single model — is what keeps creative professionals inside its ecosystem as rivals race to embed AI into the same workflows.