X to suspend creators for unlabeled AI videos of armed conflict

On Tuesday, X announced a new policy to suspend creators from its Creator Revenue Sharing Program for 90 days if they post unlabeled AI-generated videos of armed conflict. Nikita Bier, the platform’s head of product, announced the policy, stating that the move is intended to ensure users have access to authentic information during times of war. Bier noted that with current artificial intelligence technologies, “it is trivial to create content that can mislead people,” making ground-truth authenticity critical. Under the new rules, creators who publish AI-generated videos depicting an armed conflict without a clear disclosure will lose their monetization privileges for a three-month period.

To enforce the policy, X plans to identify these posts using a combination of tools designed to detect generative AI content alongside Community Notes, the platform’s crowdsourced fact-checking system. The penalties for violating the disclosure rule will escalate for repeat offenses. Creators who continue to post misleading AI content after their initial 90-day suspension lifts will face permanent suspension from the Creator Revenue Sharing Program. This program allows creators to earn income by sharing in the advertising revenue generated from their popular posts, which critics argue can incentivize sensationalized content.

The Creator Revenue Sharing Program was designed to boost engaging content on X, but critics have pointed out that it incentivizes creators to post sensationalized content, such as clickbait or posts designed to spark outrage. Critics have also targeted the program’s lax content controls and its requirement that creators must be paid X subscribers to participate.

While the policy targets specific concerns regarding AI in war zones, it is only a limited fix. The new rules do not address the broader use of AI for political misinformation or deceptive product marketing in the influencer economy, both of which remain permitted under the current guidelines. Because AI is easily used to make misleading photos and videos, restricting the ban to unlabeled videos of armed conflict leaves these other areas of AI-driven misinformation unaddressed.

Why it matters

This policy represents a targeted attempt by X to mitigate the spread of misleading AI content during armed conflict, though it leaves broader issues of AI-driven misinformation unaddressed.