Playlist merges with EGYM in $7.5B fitness deal

Playlist, the parent company behind fitness and wellness brands Booker, ClassPass, and Mindbody, has officially completed its merger with EGYM, a startup specializing in smart gym equipment, AI-driven workout plans, and the corporate wellness marketplace Wellpass. The transaction, which was first disclosed in January, was announced as officially complete on Tuesday. The deal values the combined company at $7.5 billion and includes $785 million in new investment. Following the transaction, EGYM will operate under Playlist alongside its other brands. Leadership of the combined entity will be shared between Playlist co-founder Fritz Lanman and EGYM CEO Philipp Roesch-Schlanderer.

The merger is expected to create a fitness and wellness powerhouse. The combined company operates at a significant scale, reaching users across more than 30 countries. The integrated footprint includes:

• Over 40,000 businesses on Mindbody, a B2B software platform widely used by gyms and studios;
• More than 88,000 venues on ClassPass, a consumer fitness booking app;
• Upwards of 20,000 employer partners through EGYM Wellpass, a corporate wellness marketplace; and
• Over 33,000 fitness locations utilizing EGYM’s smart gym equipment.

Additionally, Playlist owns Booker, a B2B platform that supports spas and salons.

The merger represents a shift away from Playlist’s earlier plans to go public. In 2024, the company was operating as Mindbody-ClassPass and was exploring a potential IPO. By 2025, the company instead rebranded as Playlist, bringing its three core businesses under a single identity. The newly finalized deal includes $785 million in new investment led by Jared Kushner’s firm, Affinity Partners, alongside investors Vista Equity Partners, Temasek, and L Catterton. This new funding is expected to support future AI efforts and help EGYM expand further into North America and Asia, where its presence had previously been relatively limited.

This consolidation mirrors broader industry trends, with peers also aggressively acquiring AI and fitness-focused apps. For example, MyFitnessPal recently acquired Cal AI, while Strava acquired both the cycling app The Breakaway and the running app Runna. EGYM itself has also participated in this consolidation trend, having previously acquired U.S.-based FitReserve in 2024.

Why it matters

The merger creates a fitness and wellness powerhouse by stitching together multiple layers of the industry—B2B platforms, consumer apps, and smart gym equipment—into a single, integrated system.