Steven Spielberg draws a line on AI in filmmaking

Speaking on Friday at South by Southwest, a major annual conference in Austin, filmmaker Steven Spielberg clarified his stance on the use of artificial intelligence technology in creative endeavors. During an interview at the conference, the director, producer, and screenwriter addressed how he views the utility of AI as part of the filmmaking process. Spielberg stated that he has not used the technology in his work, while emphasizing his opposition to its deployment when it replaces human creators. Spielberg noted that he is not entirely opposed to AI across many other disciplines, but he drew a firm line against its introduction into the collaborative spaces where scripts are developed.

Spielberg stated that he has not used artificial intelligence in any of his films yet. He noted that in his writers’ rooms, even in television production, there is no empty chair with a laptop in front of it, meaning he does not outsource creativity to machines. The filmmaker made his core objection clear, emphasizing that he opposes the technology if it replaces a creative individual. “I am not for AI if it replaces a creative individual,” said Steven Spielberg, a director, producer, and screenwriter.

Spielberg’s personal refusal to adopt the technology stands in contrast to accelerating moves by entertainment and technology companies. While AI startups are pitching their tools to independent filmmakers, global streaming and production companies are actively testing and acquiring these technologies. For instance, Amazon is testing AI tools for film and television production. Meanwhile, earlier this month, Netflix acquired an AI filmmaking company founded by filmmaker Ben Affleck for a reported $600 million.

Why it matters

The legendary filmmaker’s stance highlights the ongoing tension between creative integrity and the adoption of AI tools in Hollywood. Spielberg’s personal refusal to use the technology contrasts with recent industry moves by companies like Amazon and Netflix, signaling a deepening debate over the role of automation in creative fields.