Startups & Funding
Oura acquires gesture recognition startup Doublepoint
Oura has acquired Helsinki-based startup Doublepoint to integrate gesture recognition technology into its smart rings, aiming to accelerate its development of ambient AI experiences.
On Thursday, wearable technology company Oura announced that it has acquired Doublepoint, a Helsinki-based startup specializing in gesture recognition technology. The financial terms of the acquisition were not disclosed.
The acquisition allows Oura to incorporate gesture controls into its smart rings. Oura plans to use the technology to power “ambient AI” experiences—which the company defines as technology that works in the background without active user input. According to an Oura press release, “Doublepoint’s tech helps devices understand small hand movements, so interactions feel faster and more natural across different interfaces,” which the company plans to layer on top of its continuous sensing and insights. Oura believes this combination will enable the creation of new kinds of quiet, helpful features that work in the background and make everyday life a little easier.
This transaction follows a period of growth for Oura and the broader smart ring market. Oura was valued at approximately $11 billion last fall and has sold 5.5 million rings to date, up from the 2.5 million rings sold as of June 2024. Looking ahead, the company forecasts sales to exceed $1.5 billion in 2026. This growth aligns with broader industry trends; according to market researcher IDC, smart ring market shipments jumped nearly 51% in 2025. Bloomberg reported that Oura leads the category.
Oura CEO Tom Hale stated that strategic acquisitions play a key role in accelerating the company’s growth and expanding what its devices and platform can do. Hale noted that welcoming the Doublepoint team strengthens Oura’s talent pool with world-class talent and reinforces its long-term commitment to growing in Finland. He added that the acquisition will help the company move even faster to deliver intuitive, human-first experiences for members across devices, services, and environments.
The transaction marks Oura’s fourth acquisition. To expand its platform and capabilities, the company previously acquired several other startups:
- Sparta Science, a health tracking startup
- Veri, a metabolic health startup
- Proxy, a digital ID startup
Why it matters
Oura is betting that gesture-based controls will be the next interface layer for wearables, moving beyond simple health tracking into ambient AI that operates in the background.