Midjourney acquires astrology app Co-Star

Midjourney, an AI lab best known for its LLM-powered image and video generators, has acquired the social astrology app Co-Star, according to Bloomberg. The deal terms were not disclosed.

Co-Star, which reportedly has about 4.3 million monthly active users, is mostly used to help people determine their astrological birth charts and share them with friends on the app. Co-Star uses both AI and humans to write horoscopes, compatibility assessments, and other advice based on a user’s astrological information.

The deal shows Midjourney casting a wide net with its product lineup. The company is still best known for its Discord server, where users generate text and images — there is no stand-alone Midjourney app — yet the AI lab is also building out a medical arm and a spa business.

Co-Star’s team of two dozen employees has joined Midjourney as part of the acquisition. Given that team’s experience building consumer apps, Midjourney could perhaps finally get its own stand-alone app.

Why it matters

The deal adds a fast-growing consumer social app and Co-Star’s engineering team to Midjourney’s push beyond image generation into medical and wellness products, and could finally give the AI lab the stand-alone app it has long lacked.