KPMG pulls AI report following accuracy complaints

Professional services firm KPMG has pulled a report titled “Redefining excellence in the age of agentic AI”—a term describing AI systems capable of taking actions to achieve goals—following complaints about its accuracy. The report, which was originally published in October 2025, was withdrawn after the AI research group GPTZero identified a number of inaccuracies. GPTZero told the Financial Times that the inaccuracies in the report stemmed from AI hallucinations. Based on these findings, the professional services firm appears to have used AI to help write a report about AI, resulting in what has been characterized as apparent hallucinations in the final text.

The decision to withdraw the document came after numerous organizations disputed the report’s claims regarding their internal technology usage. UBS, the National Health Service (the public health provider in the U.K.), Swiss Federal Railways, and Transport for London (the local government body responsible for transport in London) all told the Financial Times that the report’s claims about their AI usage were either untrue or misleading. In response to these disputes, KPMG removed the report from its websites while conducting its own investigation. A KPMG spokesperson confirmed the removal and emphasized the firm’s internal policies regarding automated content. “We expect all our people to follow our guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources,” the spokesperson said.

This incident follows a similar withdrawal last month, in May 2026, by EY. The professional services firm pulled its own report on loyalty rewards programs after that document appeared to include fake footnotes and AI hallucinations. Together, the back-to-back retractions by KPMG and EY highlight the challenges that professional services firms face when attempting to deploy artificial intelligence in their own research workflows, particularly when they fail to maintain rigorous human oversight to validate content and verify independent sources.

Why it matters

This marks the second instance in two months of a professional services firm withdrawing a report due to AI-generated errors, highlighting the risks of using AI to produce research on AI itself.