Indigo launches to unify the open social web

A new consumer application called Indigo launched today, allowing users to explore the open social web—which refers to decentralized social media platforms—across multiple services in a single app. Developed to aggregate these services, Indigo provides a unified timeline, cross-posting capabilities, and tools for managing feeds and notifications across both Mastodon and Bluesky. This allows users to maintain a presence on multiple decentralized networks without managing separate interfaces.

Instead of forcing users to choose between separate networks, the app brings these platforms together. This integration addresses a growing fragmentation in the decentralized social media landscape, where different networks operate on distinct underlying technologies. For instance, Mastodon runs on the ActivityPub protocol—which is also used by Meta’s Threads—while Bluesky is built on the AT Protocol. Because these protocols are separate, users typically have to navigate different applications to participate in both communities. Indigo acts as a bridge, allowing users to interact with both ecosystems simultaneously without needing to switch between dedicated applications.

The application is developed by Soapbox Software, the software development team behind both Indigo and its predecessor, Croissant. According to Indigo co-creator Ben McCarthy, the development team built the new application by leveraging their previous experience with Croissant, which was a cross-posting tool. While Croissant focused primarily on allowing users to post to multiple networks from a single interface, Indigo is designed as a full-featured, standalone client that supports deeper interaction, such as timeline synchronization and feed management, across the supported decentralized networks. This experience allowed the team to transition from a simple utility to a standalone social media client.

While basic features are available, Indigo gates its more advanced capabilities behind a paid subscription model. Advanced features like cross-posting, syncing timelines across devices, and tracking trends across the networks require a paid subscription. To access these features, users can choose from three pricing tiers:

• $4.99 per month
• $34.99 per year
• $119.99 for a one-time purchase

Why it matters

As users increasingly seek control over their digital experience—from moderation to algorithms—Indigo provides a bridge between fragmented decentralized networks, simplifying the user experience for the open social web.