Pronto raises $25M Series B at $100M valuation

Pronto, an India-based home services startup, announced on Tuesday that it has raised a $25 million Series B funding round led by Epiq Capital. The round values the company at $100 million, up from its previous valuation of $45 million in August 2025 and its initial valuation of $12.5 million when it emerged from stealth in May. Existing investors Glade Brook Capital, General Catalyst, and Bain Capital Ventures also participated in the round, bringing Pronto’s total funding to date to around $40 million. The startup has burned about $8 million so far, leaving it with roughly two years of runway.

The startup operates a platform that dispatches background-verified workers—whom the company calls “Pros”—for domestic chores. Pronto can dispatch workers within about 10 minutes in several of its micromarkets, which are defined as serviceable locations within cities. Currently, Pronto handles 18,000 daily bookings, up from roughly 1,000 daily bookings last year, and is targeting 70,000 daily bookings by June. The company has expanded its footprint to 10 cities, including Delhi NCR, Bengaluru, and Mumbai, covering more than 150 micromarkets. However, activity remains concentrated, with the National Capital Region, which includes New Delhi, accounting for about half of all bookings.

Despite this growth, the broader market remains overwhelmingly offline. Founder Anjali Sardana noted that she believes 99.99% of this market is completely offline. “In aggregate, less than 100,000 people are using a service like this per day, while tens of millions of households rely on offline arrangements,” Sardana said. Data from Redseer Strategy Consultants estimates the overall home services sector in India was worth ₹5,100 to ₹5,210 billion (about $56 billion to $57 billion) in FY 2025, with online penetration at less than 1%. Pronto currently works with 4,500 active professionals, 99% of whom are women. Workers completing roughly 20 days of shifts per month earn a median of ₹23,000 to ₹25,000 (around $251 to $273), with monthly worker retention standing above 70%. While newer markets remain in investment mode, Pronto’s unit economics are evolving, showing positive contribution margins in its oldest micromarkets in Gurugram.

Pronto operates alongside other digital platforms in India:

• Pronto: Daily active users grew about 37% to roughly 101,000 between late January and February.
• Snabbit: Raised $30 million in late October at a $180 million valuation. It recorded about 830,000 orders in February, up from roughly 500,000 in December, with daily active users growing about 30% to around 93,000 over the same period.
• Urban Company: Recorded 50,000 daily bookings in February.

Why it matters

Pronto’s funding underscores the massive, largely untapped potential of India’s domestic services market, where digital platforms are competing to convert offline habits into structured, reliable, and scalable businesses.