Google updates Trends Explore with Gemini AI capabilities

Google announced on Wednesday the launch of a revamped Trends Explore page, which integrates capabilities powered by Gemini, the company’s artificial intelligence model. The update is rolling out on desktop starting today, bringing automated search analysis to the long-standing research tool.

The Trends Explore page has long served as a tool for content creators, journalists, and researchers to analyze search interest for various topics over time, across regions, and by category. The new Gemini-powered experience is designed to streamline much of the manual work involved in exploring trending topics, reducing research time and surfacing connections that users might otherwise overlook.

The redesigned Explore page features a refreshed design, including dedicated icons and colors for each search term to make it easier to match them to their corresponding lines on the graph. It also introduces a side panel that automatically identifies and compares relevant trends in a user’s area of interest, alongside suggested Gemini prompts to assist with deeper exploration.

The update introduces several specific improvements to how users interact with search data:

• Automated graph population: The AI automatically populates the search interest graph with up to eight search terms.
• Expanded comparisons: Google has increased the total number of terms users can compare simultaneously on the page.
• More rising queries: The update doubles the number of rising queries displayed on each timeline.

To illustrate these new capabilities, Google highlighted an example using trending dog breeds. In this scenario, the AI automatically populates the graph with up to eight search terms, such as “golden retriever” or “beagle,” while suggesting related topics like “hypoallergenic dog breeds” or “large dog breeds” for further exploration. Users can hover over a term to edit it or use filters for country, time, and property to customize the Trends timeline.

This update is part of Google’s ongoing effort to embed Gemini into its core offerings. The company has already added AI capabilities to other primary tools, including Search, Gmail, and Docs.

Why it matters

The update streamlines manual research workflows and surfaces connections that users might otherwise overlook, marking another step in Google’s strategy to embed Gemini into its core product ecosystem.