AI & Models
Google brings Gemini AI to millions of vehicles
Google is rolling out its Gemini AI assistant to vehicles with Google built-in, starting with approximately 4 million General Motors cars in the U.S.
Google announced on Thursday that it is rolling out its Gemini AI assistant to cars equipped with Google built-in, a software integration platform for vehicles. The rollout begins with approximately 4 million vehicles from model year 2022 and newer from General Motors. This integration will span several brands under the automaker, including Cadillac, Chevrolet, Buick, and GMC. The initiative represents a shift from the existing Google Assistant setup, which first launched on the Google built-in platform in 2020.
The feature will be delivered to compatible existing cars via software updates, meaning drivers do not need to purchase a new vehicle to access the assistant. The rollout will begin in the U.S. with English-language support. While General Motors is the initial partner, Google suggests that Gemini will not be limited to GM vehicles, indicating a broader expansion to other automakers using the Google built-in platform. Google also plans to expand Gemini support to additional languages and regions in the future.
The update is designed to enable more natural, conversational interactions between drivers and their vehicles. Drivers who are signed into their Google accounts in compatible vehicles will be prompted with the option to upgrade. Once enabled, Gemini can be accessed through voice commands, the on-screen microphone, or steering wheel controls. Drivers can complete tasks like turning on the heat, getting directions, recommending music, retrieving vehicle information, summarizing incoming messages, and responding hands-free.
For deeper interactions, the system includes Gemini Live, a feature currently in beta that allows for more open-ended, real-time conversations. Drivers can activate this conversational mode by saying, “Hey Google, let’s talk,” or by tapping an on-screen button. This allows for brainstorming or general discussion while on the road. For example, a driver can ask to stop for lunch at a highly rated sit-down restaurant with outdoor seating along their route. Gemini can pull suggestions using Google Maps data and handle follow-up questions about parking availability or menu options. Future updates are also expected to deepen integration with services like Gmail, Google Calendar, and Google Home.
Why it matters
The rollout marks a significant upgrade from the current Google Assistant, signaling Google’s push to bring more advanced, conversational AI into the driving experience.