Didero raises $30M to automate manufacturing procurement

Didero, a company, has raised a $30 million Series A funding round to scale its procurement automation platform. The investment round was co-led by venture capital firms Chemistry and Headline, with participation from M12, Microsoft’s venture fund.

The company was founded by CEO Tim Spencer, Lorenz Pallhuber, and Tom Petit. Spencer experienced the manual complexity of global trade firsthand while running Markai, an e-commerce startup in Asia that he sold in 2023. He noted that the business had thousands of suppliers and distributed products to dozens of countries around the world, leaving him to manage a large team that was not set up for success.

To resolve these inefficiencies, Didero functions as an agentic AI layer—referring to artificial intelligence that can perform tasks and execute actions autonomously—built on top of existing Enterprise Resource Planning (ERP) systems. The platform is designed to ingest natural language communications, including emails, purchase orders, and packing lists, to put procurement workflows on autopilot. “Global trade runs on natural language communication,” Spencer said, noting that these fragmented pieces historically required humans to manually track documents and update systems of record.

Unlike competitors such as Levelpath, Zip, or Oro Labs, which focus on corporate purchasing, Didero targets supply chain procurement specifically for manufacturers and distributors who must source raw materials and physical inputs. Other competitors like Cavela and Pietra help brands source and negotiate pricing, but they focus on small and medium-sized companies and do not handle the end-to-end workflow. Didero’s platform is designed to manage the entire process, with the goal of moving from the initial product request to final payment without manual intervention.

Didero currently has dozens of customers, including Footprint, a provider of sustainable packaging.

Why it matters

Didero is applying generative AI to automate the complex, manual processes of global manufacturing procurement. By focusing on supply chain inputs rather than general corporate purchasing, the company is targeting a distinct segment of global trade.