New social platform Bond aims to replace doomscrolling with AI

Bond officially launched on Tuesday, positioning itself as an AI-powered alternative to traditional social media. Dino Becirovic, Bond’s co-founder and CEO, stated that the platform offers an AI-powered solution to Americans’ screen addiction. Instead of an endless feed, the platform uses a cluster-based interface for “memories”—user-posted content such as pictures, video, and audio. These posts disappear from public-facing profiles after 24 hours, though they remain stored in a user’s private archive. The system is designed to analyze these memories to suggest real-world activities, helping users avoid burnout, “bed rotting,” and “doomscrolling.” For example, the system might recommend a nearby Vietnamese restaurant based on a user’s posts.

Security and privacy are also part of the platform’s roadmap. Becirovic noted that end-to-end encryption (E2EE) is a priority for the company in the near-future after launch, though he was a little vague about current protections, stating that Bond will improve encryption over time. In the meantime, the company stores user data securely in its database. The startup’s team includes former employees of major social media platforms, including TikTok, Twitter, and Facebook. Additionally, founding researcher Arthur Bražinskas previously co-led the integration of user signals at Google Gemini, while Becirovic previously worked at venture capital firms Kleiner Perkins and Index Ventures.

Unlike traditional social networks, Bond does not have ads. While monetization is not a short-term priority, the company is exploring alternative long-term revenue models. Becirovic explained that the startup’s initial focus is on creating an application that users get more value from the more they capture their memories. However, he envisions a scenario where users can eventually license their own archived data to companies for AI-training purposes. “The idea behind this licensing model is that you can monetize your memories,” Becirovic said, suggesting that a highly active platform would naturally become an attractive place for companies wanting to train future models like GPT six and seven. Alternatively, Bond could use accumulated data to act as a product recommendation tool for e-commerce sites, allowing users to opt into the experience while Bond captures value from merchant transactions.

Why it matters

Bond represents a shift in social media design, moving away from ad-supported engagement loops toward AI-driven utility and potential data-licensing models that prioritize user-generated content over endless feeds.