Bluesky secures $100M and debuts AI-powered Attie app

Bluesky has launched Attie, a standalone AI assistant app that allows users to design algorithms and custom feeds. Presented over the weekend at the Atmosphere conference, the app leverages Anthropic’s Claude AI model to let users build and view personalized content streams using natural language programming—often referred to as vibe-coding—without needing to write code. According to Bluesky’s interim CEO Toni Schneider, Attie is a standalone product and not part of the Bluesky app. Schneider noted that the tool allows users to control and shape their feeds without needing to write code or understand how to set them up. Users sign in using their login for any app running on the AT Protocol, the underlying decentralized social protocol. Because the protocol is an open system that shares data, the app can immediately understand user preferences to curate custom feeds, which will later be accessible within Bluesky or other protocol-compatible apps. Over time, the company plans to allow Attie’s users to vibe-code their own social apps and build tools for others.

The announcement of Attie today follows the closing of the company’s funding round last year, which secured additional capital to support its operations. Key details of the company’s current scale and financial position include:

• Funding: $100 million in additional funding from a round that closed last year.
• Runway: Three-plus years of runway to provide stability and security for the ecosystem.
• User base: A social network of 43.4 million users.

Despite financial backing from investors, Bluesky leadership clarified that there is no crypto integration in the works. This directly addresses concerns from users who feared the platform would be filled with crypto scams or become a payment tool. Schneider, who is also a partner at Bluesky backer True Ventures, noted that these investors were attracted to the platform’s decentralized nature. Chief Innovation Officer Jay Graber emphasized the company’s focus on serving people, stating, “We think AI should serve people, not platforms.”

Schneider compared the potential of the AT Protocol ecosystem to that of WordPress, pointing out that WordPress has grown into a decentralized system with over $10 billion a year flowing through its ecosystem, and expressed hope that the AT Protocol ecosystem will achieve a similar ability for apps and services to coexist and work together.

Why it matters

Bluesky is expanding its decentralized ecosystem with a new AI-driven product while simultaneously shoring up its financial runway and distancing itself from crypto-native use cases. The company is positioning its underlying AT Protocol—the decentralized social protocol—as an open system similar to the WordPress ecosystem, which sees over $10 billion a year flow through it.