Adobe expands Firefly AI assistant to Premiere and Illustrator

Adobe is updating its Firefly artificial intelligence assistant and expanding its integration to Premiere, Illustrator, InDesign, and Frame.io. The expansion of the Firefly AI assistant to these applications aims to automate complex creative workflows and streamline tool usage across the company’s software suite. Firefly is already usable with Express, Photoshop, and Acrobat, and is supported by external platforms including ChatGPT, Claude, and Copilot. The new integrations bring specific AI-driven capabilities directly into Adobe’s core video editing, vector graphics, desktop publishing, and collaboration tools.

Within the individual applications, the assistant introduces targeted automation features. In the video editing software Premiere, users can use the AI assistant to sort assets into bins, batch-rename clips, identify interview questions, and add markers. In the vector graphics editor Illustrator, the assistant can reorganize layers across a document or check for missing fonts. These features are designed to reduce the multi-step manual processes previously required to complete these tasks.

The update also introduces new features to the Firefly application, which are currently available in a private beta. A new feature called Elements allows users to save AI-generated characters, objects, and locations for later use across different projects. Another feature, Projects, is designed to store existing assets in a single location and share context, which is useful for teams creating video series or brand campaigns. Additionally, users can describe a brand’s style or upload existing collateral in Firefly to generate a brand kit—complete with logos, brand identity, and color palettes—or generate product videos from photos and create storyboards. These additions increasingly make Firefly resemble Canva when it comes to AI features, loading the app with tools that can generate images, videos, and storyboards.

Beyond individual application updates, Adobe is working on an AI assistant capable of operating across its various applications to automate tool usage that previously required multiple steps. In addition, the company stated that it plans to add support for Google Gemini and Slack soon, expanding the assistant’s reach to external communication and AI platforms.

Why it matters

By embedding its Firefly AI assistant directly into core creative applications, Adobe is attempting to reduce the manual friction of multi-step workflows. The move signals a broader shift toward cross-application AI functionality that can manage assets and automate routine tasks across different creative disciplines.